Things that You Must Know About Google Expanding the People Also Ask Feature
Such PAA or People Also Ask feature is one series of dynamically loading questions which are related to the first searched query showing in those search results on the mobile and desktop. When a certain user clicks on the question in such PAA feature, there is a drop-down showing up the featured snippets which are termed quick answers from another search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. There have also been a few instances of many PAAs but many would stop after some new questions. Such PAA feature first showed in the search results in the summer time of 2015. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Unlike those featured snippets, the People Also Ask feature now is moving around the first page of those search results. But, so many of the PAAs actually appeared below the first search result page.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. It is quite important for you to know that the PAA is considered to be one of the quickest growing search result page features and this is a lot faster even to those featured snippets which are known as quick answers.
What you should know is that such PAAs actually show in 70 percent of the search results that show snippet and this seems to be using the same source for answering the featured snippets and the different PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It would be a fantastic thing that you really checkout the website for you to have more info on the advantages of such Google expanding the People Also Ask feature. In doing so, you will be able to learn more on the advantages of using the PAA.